Lee Groombridge

Founder, Managing Director of NLP Principles™
Internationally Accredited NLP Trainer
Leadership & Organisational Change Consultant
Bestselling Author

Neuro Linguistic Programming NLP
Human Behaviour Change Technology
Certified NLP Master Practitioner & NLP Trainer
Professional Trainer Member of Association of NLP

Humanistic Neuro-Linguistic Psychology Coach

Work with me

Here are 3 ways I can help...

As a
Professional Trainer

A trainer should be focused on one thing and one thing alone - creating a positive sustainable change of behaviour. Via my NLP Principles™ the human behaviour training & business consultancy I have created a range of training for businesses such masterclasses on topics such as marketing, sales or leadership. If you are looking for a deeper richer learning experience I can supply you or your business internationally recognised human behaviour certification.

As a
Business Consultant

Coupled with experience consulting for businesses that are £100M+ turnover companies, I have over a 20+ years of first-hand business experience launching a number of bootstrapped start-ups, leading and running fast scale-up companies through to acquisition. Allow me to provide you with insights & shortcuts on all aspects of leading and operating a business supporting you with the things you don't know you don't know.

As a
Non-Exec or Advisor 

Tap into my experience and knowledge that ranges from corporate governance to leading boardroom as a CEO with a Chairman & investors. It is safe to say I know the challenges senior leadership face from a legal, financial and strategy. My unique offering is that I'm am also an internationally accredited human behaviour trainer and this enables me to provide advise and coaching on topics such as negotiation and CEO wellbeing.


Here are some books that I have written...

NEW! How to Succeed in Business with NLP Principles

A step-by-step guide to mastering business using human behaviour and psychology to get an unfair advantage.

Become an NLP Practitioner*

The complete Neuro Linguistic Programming syllabus and step-by-step guide to mastering NLP techniques.

*Amazon Bestseller

Get Resilience : Let's Do It!

7 Steps for a Cool, Calm and Collected You.
AVAILABLE NOW on paperback or Kindle.

Lucid Thrive Plan

How to get clear on what you want, master you mindset & reverse engineer success.
AVAILABLE NOW on hardcover or Kindle.

Trusted by

Some Clients & Partners

Over the last 20 years I have worked with some great people and businesses...

MORE About Me

From Start-up Founder & CEO
to Professional Coach, Business Mentor & Advisor.

After university, a career managing digital departments of a number of magazine publishing companies was followed by the launch of my first start-up. With two co-founders we started and scaled up an international online advertising platform business. After 10 years successfully working with my co-founders in a number of businesses and an eventual acquisition it was time for me to make a change.

In 2019 I took some time away from the frontlines on business to concentrate on creating a unique style of personal and business coaching. The aim was to create a propriety methodology and style that combined the flexibility & mindful depth of personal development together with the logical and analytical rigour from executing business strategy. 

I commenced this new path with an initial education into Advanced Humanistic Psychology coaching and the following years saw me gain Master Practitioner status in Neuro Linguistic Programming. Now with thousands of hours of coaching experience and also becoming an internationally accredited NLP trainer, I am well placed to compliment my business and entrepreneurial experience with credible world class human behaviour science and change technology.

In 2021 I founded and launched NLP Principles and shortly after my book 'Become an NLP Practitioner with NLP Principles' was released - to my delight hitting Amazon bestseller status. Via NLP Principles I now get to work with truly incredible clients, helping elite individuals and high-end businesses in hospitality, elite sports and recruitment to improve performance exactly where it matters creating sustainable change the only way that really works - Behaviour Change.

You will currently find me working at...

NLP Principles™

The Human Behaviour Training & Business Consultancy

NLP Principles is an international training and business consultancy that specialises in human behaviour change technology.

Experience tells us that no matter what you personally specialise in, the only true way to improve personal and business performance with sustainable change is with change behaviour. As an internationally accredited human behaviour and psychology change consultants, coaches and trainers, we transform behaviour towards excellence.

In a business this may be to increase profit, enhance productivity, reduce attrition, up-skill talent or take another key aspect of your business to higher levels. For an individual, this may be working-through specific personal development objectives, up-skilling soft skills such as communication and emotional intelligence, or maybe you want to overcome mental obstacles or building confidence in something that is currently a challenge that you need support with to achieve excellence. Simply put, whatever your desired outcome we will share and show you how to positively influence behaviour and get the results you want.

We provide advanced learning training experiences and professional coaching programmes that focus on the difference that makes the difference, behaviour change. These experiences, which include Masterclasses, Workshops and Internationally Certified Courses, involve leading-edge learning techniques and world class human behaviour psychology knowledge - all coupled with true real-world experience of what we share with you.

We have tried and tested, flexible and yet structured methodologies for all our training, courses and coaching programmes, enabling you to clearly know exactly where you are on your journey with us towards your desired outcomes.

Work History (2006 > 2020)

Previous businesses & companies

NLP Principles™

Founder & MD / Principles Trainer & Senior Consultant

An internationally accredited human behaviour training and business consultancy focusing on performance enhancement in elite individuals & high-end business.


Founder & Principle Coach

A self-funded start-up that focused on supporting CEO's and C-suite Executives with a balance of business & holistic coaching and mentoring focusing on mindset.


Chief Operations Officer & Seed Investor

Seed round investor of this Tech Start-up along with an interim period as the COO (EOS Integrator) to manage the finances, team & product.

Lean Digital Media


Part of the C-Suite during an acquisition period in this B2B Digital Agency working closely with the Chairman reporting to the board. 

Think Clever Media / Content Ignite

Founder & MD / FD

Co-founded the native internet advertising business that gained investment in 2017 and later restructured to be acquired in 2018.


Founder & MD / FD

Co-founded an online advertising company that grew to a 7 figure T/O. The company gained investment in 2017 and later restructured.

Imagine Publishing

Founding Senior Team / Head of Interactive Media

Founding member of a publishing company that scaled to £MM in 3 years and 150 staff. Eventually sold to Future Publishing.

psychometrics psychology

Personal Character Traits & Preferences

If you use psychometric test results to see how people fit with you personally or in your teams below are some of mine. If you are not aware of what these tests are and would be interested in finding out what they all mean and maybe what your results would look like, feel free to get in touch.


Natural Action Taking Instincts

8 7 2 3

Fact Finder

Follow Through

Quick Start


Strategic Coach®


Able to help people simplify their complexity.
Perfect for collaboration with a Multiplier

Big 5 : OCEAN

Personal Traits






INFJ-A (Advocate)

I : Introverted
N: Intuitive

F : Feeling
J : Judging

A : Advocate 
Approach is with deep thoughtfulness and imagination.


Lead Behaviour is  'Clarity'

Takes charge & gets things done. Makes decisions & focuses on results.


Engages others and shares enthusiasm. Inspires and persuades others.

Is helpful and shows care for others. Looks for ways to assist and serve.

Works steadily and systematically. Focuses on order, accuracy and precision.


Personal Patterns

A thinker that uses insight & creativity to help others.

Friendly & amiable. Prefers close relations.

Enjoys expressing ideas & vision. Focuses on
future goals.

Enjoys chasing goals & works hard to succeed.



Integrator : 98%
Visionary : 87%

If you would like copies of the full reports please contact me and I will be happy to send them to you.


What people say about working with me...

Lee operates at a very high level. He's strategic and stoic as well as being someone who thrives on taking action. He lives and breathes integrity. I trust him and I enjoy time with him. Lee's one of those people who, put simply: you're better off for knowing.

Sam Dyer, 
Coach & Director, Raven Dragon 

Lee and I worked together through a very challenging transaction and I was taken aback by his unique and holistic approach to business. He’s not a maverick but a real game changer MD and leaves nothing to chance. Always inquisitive and keen to find out what he doesn’t know. Would definitely recommend and am looking forward to the next opportunity to work with him.

Andrew Pordage FCCA
PT FD & CFO, Regional Director The FD Centre

I've worked with Lee in quite a few businesses over the period of 15 years and have to say he is an all round top man! His keen eye for detail, professional manner and personable nature make him a pleasure to work with. I'm sure our paths will cross again, as they have many times before!

James Hanslip, 
CEO, Lean Digital Media

Lee is an absolute inspiration. His vision and drive is a real guide on how to succeed in life. He has been instrumental in how I have forged my career and I owe a great deal to his advice and guidance which he gives unreservedly.
His sense of business and eye for detail has allowed him to reach the very top of his profession, influencing those around him and encouraging them to do well.
He balances all of this business acumen and professional work ethic with a wonderful personality.

Paul Hilton, 
Senior Lecturer, Bournemouth Arts University

It's been a real pleasure working with Lee over a period of 10 years. He is a real motivator with an infectious enthusiasm and ambition to drive projects to their successful completion. He is a dedicated perfectionist, his knowledge is vast and thorough but most of all his approachable and personable manner is what sets him apart from the many.

Stuart Dixon, 
Founder of Actio Digital |
The Ignited Man Podcast

If you're looking for a non-exec or a coach that will help you remove the blocks you have (wherever they are stemming from), with no fluff but data and iteration there is no one better than Lee. It’s that simple.

Lee Mallon, 
Founder of Rarely Impossible

It’s rare that you come across someone as driven to succeed as Lee. I had the pleasure of working with him for the last 13-14 years across three companies. An extremely strong background in driving process, finance and legal understanding with a creative mind and background in development. Lee is a complete professional, dedicated and passionate about business. A great person to have worked with!

Ben Spencer, 
COO, Lean Digital Media

I have the honour of knowing Lee for over 25 years. His level of awareness, sensitivity, care and intellect is what makes Lee such a fascinating person to know. I cannot imagine a single person that would not be able to comfortably connect with him and be fascinated from his insights. He is exceptionally astute. Its one thing a person being able to observe how and why you operate the way you do, but quite another for them to have the experience and skill to plan and facilitate the change you want to make in yourself.

Mike Barnett, 
Founder of Medialounge

social links

Ways to DM me...

Start a conversation with me on your social media platform of choice.

Email me

Start a conversation with me...

0 of 350
Please confirm

my Favourite Quote at the moment

"What got you here, won't get you there"

Marshall Goldsmith